At GetAssist, we’re all about purposeful communication. Online teamwork. Making every day life easier for, well, everyone. Whether you’re looking for new areas to save a dime for your family, new avenues for generating revenue or new customers to get introduced to your business, couponing is the way to go. Here is a comprehensive peek into the world of couponing, from all angles.
The traditionalists might try to stage a coup, but we can no longer deny the transitioning nature of couponing in today’s society from a tabletop Sunday morning hobby to a fully formed, functional pursuit of value and bargains. Online couponing may have killed newspaper clipping, but the heart of this thrifty activity is still quickly beating. In fact, the process has been expedited. No longer must we flip through countless pages of deadbeat deals to find a diamond in the rough. A quick search with the right source will leave you reeling with the markdown magic.
Read on and learn how to take advantage of all of the connections you can with internet search and blogging, and understand why couponers are an incredibly understated consumer base ripe for the picking.
Chapter 1: Harnessing the Power of the Internet Couponing Community to Save Money
- Learn the Basics: There are many books, blogs, eBooks and other resources available to help you learn the basics of couponing. Pick Another Checkout Lane, Honey is a great place to start.
- Follow the Right Sources: Finding time to coupon—and coupon well—is a cinch thanks to the Internet. There is an entire community of couponing leaders out there ready to help you find deals. Many post tens to hundreds of deals per day! Find a resource that focuses on retailers local to you (for example, Bargain Believer in Arizona), and organizes their deals in a way that makes sense.
- Know What You Need, and What You Don’t: Many beginner couponers become overwhelmed by all the deals. Make a list of things you often buy—some people only focus on household products like paper towels and dish soap—and turn away from the rest of the chatter. Couponing is pointless if you’re buying products you’ll never use.
- Do it Together: Just as newspaper coupons are slowly dying out (even the Krazy Coupon Ladies have admitted they are phasing newspaper coupons out of their strategy) so are the days of going at couponing solo. Couponing with friends, online or otherwise, is a fun way to stay motivated. It can be easy to miss a screaming deal or get burnt out. Support each other and you’ll have more fun saving money!
>>> Don’t know any couponers? Join a GetAssist couponing community!
Chapter 2: Profiting off Your Own Couponing Blog
As mentioned above, today’s couponers need guidance via the Internet to stay on track when couponing. It’s like air or water—vital to survival. Due to the high demand of coupon gurus, there is a chance to profit off your passion, if you have the time to dedicate. Many stay-at-home parents looking to supplement their family’s income have proven this as a successful method.
- Master the tricks of the trade: Hosting your own couponing site—and quickly monetizing your efforts—is solely dependant on your understanding of couponing policies (they vary from store to store) and how to quickly compile the data each week. If you’re an organized, type A, you’ll do great.
- Get a helper: Once you start bringing home the bacon (on sale, of course!) consider hiring a part-time helper. This will ease anxiety and ensure everything runs much more smoothly.
- Consider an app: Mobile is huge for couponers, as most use their smartphones to organize their lists and keep all their deals straight. Once you’re ready, develop an app and watch user engagement skyrocket!
Chapter 3: Discovering a Loyal Customer Base in Couponers
Although couponers may appear to be fair-weather fans, jumping from brand to brand as the sale cycles run their course, they are really a tight-knit community that knows how to appreciate a brand that shows it cares. Interchangeable items like laundry detergent or shredded cheese may be more difficult to turn couponers into brand evangelists, butMany couponers use couponing to not only save money, but to test out new brands as well. Once they fall in love, they may be hooked for the long haul. There are many reasons businesses should explore the idea of creating their own coupon campaigns. In fact, here are five of them.
Use your coupons as a way for consumers to get to know your brand better. For example, Chipotle’s Friend or Faux quiz prompted users to spend time getting to know the ingredients in their food (fresh, unprocessed) as compared to their competitors (artificial, thousands of additives). Once players arrive at the end goal—a chance to enter to win a year of free burritos—they not only know what’s in Chipotle’s food, but they also now have a clearer understanding of how the competitors don’t stack up. With a creative concept and minimal monetary spending in rewards, the Chipotle deal was a hit. Use creative concepts like this to create a couponing incentive that works for your businesses’ goals and needs.
The underlying principle here? Couponers, regardless of whether or not they currently use the platform, are exactly like GetAssist users in that the primary purpose of their online exploits are in search of value. Where digging through discount archives might help you find value in your material belongings and necessary goods, GetAssist helps you to find value and meaning in your social media activity. Are you looking for a place where you can swap your favorite sources, trade deal sightings, and prepare for upcoming events in one place? Connect to a couponing community in GetAssist, and get double the value at none of the cost.