The Five Essentials of Responding to Leads on GetAssist

So, you get Requests and queries from leads on GetAssist, but sometimes you never hear from them again. You know you provide excellent service, so why aren’t your leads converting into customers? Oftentimes, it depends on how and when you respond to Requests.

So, follow these communication tips to keep your GetAssist leads!

How to WARM Your Leads

What can you do to keep your leads coming back to you? Practice all of the following:

1. Respond right away.

At least respond within the hour, and respond even faster to follow up questions. To demonstrate your 24/7 dedication to the consumer, send a follow-up message within 12-24 hours of receiving a new lead whether or not you heard back from them or not. Furthermore, you should consistently check your notifications and messages.

Responding within the hour increases the likelihood of conversion up to seven times. On the other hand, waiting even five minutes reduces it. Even if you don’t hear back from a lead, you should always follow up.

Believe it or not, 80% of sales leads need at least five follow-ups after the first contact to make a decision. Unfortunately, only eight percent of salespeople make at least five follow-up attempts. Perhaps they don’t know that being the first to respond increases your chances of closing a sale.

It is recommended to respond to leads efficiently, set up automatic email notifications, a lead management system, and delegate specific time slots for following up.

Furthermore, email is the best way to communicate. Use attention-grabbing subject lines and send emails at least twice monthly to leads that aren’t yet converted.

Of course, on GetAssist you can do this right through the Request messenger before a request is closed. But it is also appropriate to ask for their email and phone number after a couple of exchanges.

2. Nurture the leads.

To nurture a lead is to “warm” a lead. You should guide and connect with the consumer, so be intentional in your correspondence.

One method is to send over helpful content. Keep your leads engaged with:

• Successful stories
• Before and after examples
• Useful blog posts
• Infographics
• Helpful statistics
• Downloadable guides
• Free initial education
• Ask if there are any other questions you can answer, and stay prepared with information that the lead wasn’t aware they needed to know.

It’s essential to impress the lead by acknowledging that you understand their needs and have the skills, experience, and manpower to accomplish the job. If enough information was given to make it possible, you may want to mention that you checked out their socials, website, and what resonated with you. To comprehend their needs successfully, observe the patterns in their behavior, preferences, and past interactions.

During your conversations, make sure to ask questions and actively listen. Try not to sound robotic, and show empathy. Reference your previous conversations and the pages the lead has visited on your website.

Personalize your follow-up responses.

• Add the lead’s name to your messages or emails.
• Instead of relying on pre-written responses, customize a response to an inquiry.
• Curate your message to the situation.
• Make sure your voice-mail message is on point.

Stay persistent and consistent. Focus on small milestones, like having a lead visit your blog or download a guide.

3. Categorize your leads.

Categorize your leads into hot, warm, and cold.

• Hot leads are the ones that have shown a high level of interest and will likely convert quickly. So, offer them a direct, sales-oriented approach, such as a demo or consultation.
• Warm leads have shown some interest but might need more nurturing before they’re ready to convert. Work on building a relationship and providing value. For example, send pictures of examples of your work or offer free educational content.
• Cold leads, which are hardly leads yet, have shown little to no interest. The solution is to generate interest and build awareness. So, offer a special promotion or a lead magnet.

Focus on the leads that are most likely to become customers. It helps to find the right information. So, when you receive a Request be sure to ask the right questions.

• How can you help the lead?
• What are their goals and requirements?
• What are their challenges?

Sending texts is usually better for leads you’ve already communicated with. Use GetAssist’s chat!

4. Make yourself available on various channels.

Your leads should be able to reach you on multiple platforms. The top five customer communication channels (all available on the GetAssist app) are:

• Voice channels, which are traditional phone calls and web calls
• Community, which are groups and forums
• Written channels, or emails, posts, comments, and surveys
• Chat channels, meaning live chats, messenger chats, and social media
• Face to face channels, which are video chats and in-store appointments

Once again, respond to phone calls and social media quickly.

5. Prioritize your goals.

First, gauge your current approach’s effectiveness. What areas can you improve in? 

Secondly, know that the goal should be more to be there when a lead is ready to buy than to convince them to buy.

Simply responding on time can boost the success of your business! Make sure you’re signed up for GetAssist’s Business Membership, so locals can see you on the Business Directory.

Good luck converting!