Small Business PR: Focus on Coverage on New Social Platforms

Part of launching any new business is coming up with a strong PR plan to start building your brand and attracting potential customers.

While you might already be posting to the more obvious social networks like Facebook, LinkedIn and Twitter, are you leveraging other more fruitful social platforms to get the word out about your small business?

Integrate PR, SEO and Digital Marketing Plans

First, your PR plan should be closely aligned with your website SEO and other digital marketing efforts. The key is to use PR to drive traffic to your website and valuable content—from blog posts to more in-depth pieces like an eBook or webinar.

One great PR tactic to use is reaching out to bloggers, media and other industry leaders with valuable content and information about your brand. Using GetAssist to reach out to members in your own local community is a great option, as members go to GetAssist specifically to connect with purpose.

Using SEO best practices, make sure to come up with your keywords and key messages and stay consistent across all content. Once you’ve come up with the relevant terms and phrases people will use to find you online, you’re ready to put your plan in action!

Choosing Social Platforms

With your content and messages ready, it’s time to post and start building relationships with potential customers. Make sure to share content that’s not yours as well—you want to contribute to the broader conversations happening in your industry and show it’s not all about you.

Quickly mentioned above, GetAssist is a new platform you can use to drive PR for your business. It can help you network with local businesses and customers and share the brand messages that are most meaningful to them. GetAssist is built on the notion that a community is a powerful thing and can have a tremendous impact on our lives. So all members are there to create a positive, online community where businesses and people can connect and support one another.