Whether it’s from social pressure or a sincere feeling of duty, the addition of this initiative into a business model can be troublesome when considering costs and execution. Studies show that corporate virtue in the form of social responsibility and, to a lesser extent, environmental responsibility, is likely to pay off. In fact, market research by Cone revealed 91% surveyed said they are likely to switch brands to one that supports a good cause, given a similar price and quality. There are also many other benefits to a local business giving back to its community; such as:

• Building a good reputation
• Employee moral and respect
• Expanded networking
• Loyal customers
• Positive press

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